A new luxury phone is entering the market. Versace will partner with ModeLabs Group, the company that developed and distributed phones for Tag Heuer (displayed right) and Dior, to develop a phone to be launched this spring. The phone will be previewed in Paris this month during Haute Couture week. According to the ModeLab press release, “This exciting collaboration is consistent with Versace’s strategy of developing the brand’s strong business potential through a select number of agreements with key international licensing partners,” comments Gian Giacomo Ferraris, CEO of Versace.
Stéphane Bohbot, ModeLabs Group CEO states, “We are very proud to have been chosen by Versace to bring their new range of luxury mobile phones to life. Crafted from the finest materials and built to the uncompromising standards of the Versace Atelier, they will combine the latest handset technologies and incomparable Italian craftsmanship. With this agreement ModeLabs manufacture once again demonstrates its ability to respond to the expectations of the most prestigious brands in the most demanding fields.” Read the full press release here.
I’ve been wondering about this subject for a while.